Abdul Aziz S. AL-Babtain & Sons Co. For Electrical & Electronics

Established in 1973 as a retailer and distributor for leading brands of Electronics products, and marked the first entry of Al Babtain Group into the Electronics market.

The company owns the following brands

  • BEC
  • Gigaset
  • Gree
  • CASIO
  • Water Cooler
  • DVD Player
  • Projector
  • Heater
  • Television
  • Cookers
No products here
No products here
  • Digital Camera
  • Calculator
  • Watch

Currently, thecompany distributes products from Casio (Watches,Calculators, Digital Cameras, Musical Instrumentsand Projectors) and cordless telephones fromGigaset (formerly Siemens).Leveraging the significant brand equity of theBabtain name, we created our private-label brand,BEC, with a wide product range, from EntertainmentElectronics to Home Appliances, as well as MobilePhones and IT products. These are procured from anumber of suppliers from Europe, Turkey, Korea,North Africa and China, and must meet exactingquality standards before they are introduced to ourcustomers.In addition, in 2008, GREE, the world’s largestmanufacturer in air conditioning, was added to thecompany’s distribution portfolio.The company has a wide network of its own RetailOutlets, as well as an extensive Distributionoperation to supply Power Retailers, Hypermarkets,Cooperative Societies and traditional Dealers.Consumers benefit from additional facilities likeInstallment Finance, Home Delivery andExtendedWarranty.Two Service Centers, warehouses and a fleet ofdelivery vehicles provide the logistical backbone tothe Sales Operation. The Company’s operationshave earned an ISO 9001 certification.The company is aiming to develop its portfolio ofhigh-quality electronic brands, which can benefitfrom the existing infrastructure and skills of its staff.